Bossmedia Casinonews 2005

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26.10.2005

Interim Report 1 January - 30 September 2005 Boss Media AB (publ)

Net sales increased by 6 percent to SEK 167.0 (157.2) million.

Profit after financial items was SEK 35.7 (61.2) million.

Net profit was SEK 31.0 (43.8) million.

Earnings per share were SEK 0.54 (0.77).

Royalty revenues amounted to SEK 134.2 (86.2) million, an increase by 56 percent. Growth is expected to
proceed at the same pace during the remainder of the year.

The Board of Directors has appointed Johan Berg new president of Boss Media effective December 15, 2005.

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26.10.2005

Boss Media and Svenska Spel prepare launch of Internet poker

Boss Media and Svenska Spel are preparing to expand the companies' partnership, which already includes an instant gaming platform www.svenskaspel.se. Now the companies are planning a possible expansion of their cooperation.

Svenska Spel has applied for a license for Internet poker. Boss Media is now implementing a number of preparatory measures so that a government license can be transformed as quickly as possible into an attractive poker site at www.svenskaspel.se, based on the cooperation that currently exists regarding the instant gaming platform.

"We are naturally very pleased to win the trust of Svenska Spel to also be involved in this journey, if they receive their license," says Peter Bertilsson, President of Boss Media.

For further information

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31.10.2005

Virgin Games Selects Boss Media to Provide New Poker System

Boss Media has today signed up Virgin Poker, part of the Virgin Games Group, to its platform, ending a long search by Virgin to find the ideal partner for the relaunch of its Poker game.

"Boss has everything we were looking for in terms of playing experience, site stability and, most importantly of all, liquidity. The combination of their technical expertise and the Virgin Brand is going to create a major new challenger in the online Poker market place, and we are really looking forward to getting behind it," says Simon Burridge, Chairman of Virgin Games.

A condition of the Agreement is that Boss will imminently be relocating to Malta, which will satisfy Virgin's requirement to be regulated in a white list jurisdiction.

Virgin Poker believes that, despite the rapid growth of online Poker over the last few years, there is still a large untapped audience for Poker as it continues to become a natural entertainment choice alongside a game of football or a night out at the cinema.

In addition to the many distribution channels available throughout the Virgin Group and the ability to use collateral from sister Virgin companies, Virgin will be able to offer its players the chance to earn Virgin Atlantic Flying Club points for every hand they play. This has already proved a significant retention tool on Virgin's Casino site.

"Virgin has the perfect brand and position for marketing digital services and I think the partnership between Boss Medias fast growing poker network and the Virgin Games Group is a perfect match," says Peter Bertilsson, CEO of Boss Media.

For further information, please contact:
Peter Bertilsson, VD Boss Media AB (publ), telephone: +46 (0)470-70 30 01 or +46 (0)70-993 25 54,
e-mail: [email protected].

Alistair Laycock, Nelson Bostock Communications, telephone: +44 (0)20 7792 7421,
e-mail: [email protected].

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24.11.2005
Boss Media to supply poker system to Svenska Spel

Boss Media has been selected as the supplier of a full-scale poker system soon to be launched by Svenska Spel

Svenska Spel received a permit today to operate an Internet poker site. Boss Media and Svenska Spel are now expanding the current partnership surrounding the instant gaming platform by adding a poker product to svenskaspel.se.

"We are breaking new ground together with Svenska Spel. Internet poker is a very successful product, and the state operators are all very strong in their national markets," says Peter Bertilsson, President of Boss Media.

For further information, please contact:
Peter Bertilsson, President and CEO, Boss Media AB (publ), telephone: +46 (0)470 70 30 01
or +46 (0)70 993 25 54, e-mail: [email protected]