Parley Entertainment, News 2006 von Parleygroup

[Newsflash]

12.01.2006

Las Vegas From Home.com Entertainment Inc. Expands into Internet Bingo on Parlay Software

Action Poker Gaming Inc. to offer free-play and pay-for-play bingo in North America under its related brands.

VANCOUVER , Canada — January 12, 2006 — Parlay Entertainment Inc. (TSXV: PEI), the world's leading supplier of Internet bingo solutions and Las Vegas From Home.com Entertainment Inc. ("LVFH") (TSXV:LVH), a developer, licensor and operator of online multi-player games, are pleased to jointly announce LVFH's expansion into Internet bingo

Through LVFH's wholly-owned licensed subsidiary Action Poker Gaming Inc. ("APG"), the Company will launch an online bingo network in Q1 2006. This initiative will expand APG's gaming options and move the Company closer to its goal of becoming a fully integrated online gaming operator offering a full suite of games.

Subsequent to its expansion into Internet bingo, APG will also launch a Parlay-powered Internet casino, planned for Q2 2006. The new casino games will be designed to take advantage of the conversion opportunities available for poker players who wish to play casino games.

"We believe that Internet bingo represents a terrific opportunity for LVFH as it is still a nascent Internet gaming vertical in terms of market penetration from the consumer standpoint," said Mr. Jake Kalpakian, President & CEO of LVFH. "It is our plan to build a recognized bingo brand in Canada similar to the TigerGaming brand we established for poker. We believe we have an opportunity to jumpstart such a brand by leveraging our existing database and implementing a targeted marketing campaign aimed specifically at bingo players."

Mr. Kalpakian adds, "While we remain focused and excited at the prospects of continuing to build our core poker business, we are thrilled about our entry into online bingo. Since there are very few recognized online bingo brands in this fragmented marketplace, we believe the Company has an opportunity to successfully establish itself as a leader."

"LVFH are truly innovators who we anticipate will blaze a trail with an aggressive free-play bingo marketing strategy and bring new bingo players online," said Scott White, Parlay Entertainment Inc.'s President & CEO. "We have seen other mainstream marketing efforts help our customers rapidly grow and we are very excited about the prospects for LVFH and APG. As Internet bingo continues to expand, we anticipate that an aggressive free-play marketing campaign coupled with a strategy to convert poker players into Internet bingo players, will build a strong and successful partnership for LVFH and Parlay."

About Las Vegas From Home.com Entertainment Inc.

LVFH, through its wholly-owned and licensed Antiguan subsidiary, Action Poker Gaming Inc., is a developer licensor and operator of multi-play card games led by TigerGaming.com.

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo , Parlay is the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin and Yahoo!

Parlay has a seven year proven track record built on the success of our clients: in 2005, more than 2.6 million paying players enjoyed the experience of playing Parlay games on our licensees' gaming websites. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

Contact:

Parlay Entertainment Inc.
Scott F. White
President & CEO
+1 (905) 337-6505
swhite@parlaygroup.com


Las Vegas From Home.com Entertainment Inc.
Jake Kalpakian
President & CEO
+1 (604) 681-0204
jake@lvfh.com


For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com.

[Newsflash]

18.01.2006

Parlay-Powered Bingo Sites Dominate WhichBingo.com Awards

Twenty-two websites using Parlay Entertainment software are recognized among the Best of 2005.

OAKVILLE , Canada — January 18, 2006 — Parlay Entertainment Inc. (TSXV: PEI), is pleased to announce that websites using its software have dominated WhichBingo.com's 2005 Player's Choice Awards. The awards recognize 22 Parlay-powered sites as being among the best bingo websites in 2005.

In the Best Overall category, Parlay-powered sites received five of the Top Ten awards. No other software maker had more than a single site in the Top Ten. An additional two Parlay-powered sites were recognized among the Top 20.

In the Best New Site of 2005 category, Parlay-powered sites claimed 14 of the Top 20 spots, an impressive 70%.

"We'd like to congratulate all our customers who have been recognized with these prestigious awards," said Scott White, President and CEO of Parlay Entertainment. "They are certainly a recognition of excellence for site operators, but are also proof that Parlay is simply the best option in online bingo software. Not only do our games have the features players love, but our software is also the most trusted and reliable."

"The WhichBingo.com award is especially important because it is voted on by the players themselves," says Stuart Gordon, whose site BingoMania.com placed first in 2004 and second in 2005. "Ultimately, the players are the ones we're out to please. I think these awards really show that players recognize our brand as being the best. It says great things about us and great things about Parlay's products and services as well."

Parlay also had a strong showing among UK-facing bingo sites, where three of the Top Five UK sites use Parlay Entertainment software. Phil Fraser, host of the awards at WhichBingo.com, stated that there wasn't a UK specific vote for 2005, but because of the growth in that market, he plans to launch one next year.

Parlay-powered sites recognized among the Top Overall Bingo Sites of 2005:

BingoMania.com
BingoHall.com
Bingonanza.com
BingoVega.com
AmigoBingo.com
Bingos.com
BingoCard.com
Parlay-powered sites recognized among the Top New Bingo Sites of 2005:

Bingonanza.co.uk
BingoBilly.com
BingoBoogie.com
BingoAngels.com
VirtualBingo.com
StarBingo.com
VirginBingo.com
CrystalPalaceBingo.com
MajorBingo.com
HotPepper.com
BingoLOL.com
123Bingo.com
CanadianDollarBingo.com
Parlay-powered sites recognized among the Top UK-Focused Bingo Sites of 2005:

Bingonanza.co.uk
BingoMania.co.uk
BingoBoogie.co.uk

[Newsflash]

23.01.2006

Microsoft Network Launches Internet Bingo in the UK Powered by Bingos.co.uk and Parlay Entertainment Inc.

New offering on MSN Games targets the UK audience.

LONDON , UK — January 23, 2006 — Parlay Entertainment Inc. (TSXV: PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that Microsoft Network UK has launched MSN Bingo on the Bingos.co.uk platform using Parlay Entertainment's award winning technology. Players can access MSN Bingo by going to uk.msn.com and clicking on Games.

In December 2004, Bingos.co.uk was one of the first Internet bingo operators to launch a 90-number bingo game targeting the United Kingdom. It has since become one of the fastest growing bingo operators in the world.

"We are extremely proud to welcome MSN UK to our family of partners," said Dominic Mansour, CEO of the Euro Gaming Limited Group of companies, which operates Bingos.co.uk. "The fact that MSN Bingo UK is now part of our UK bingo platform confirms our status as a market leader in the United Kingdom. It is also recognition of the quality and integrity of our games, and of the vibrant community we host.

"The player experience at Bingos.co.uk will be enhanced thanks to the added critical mass we expect our MSN UK relationship will bring. As we attract more players, we will be able to offer larger prizes and, in turn, attract even more players. I am confident that MSN's enormous reach will add considerable value to our business."

"We anticipate that this agreement with MSN could increase the exposure of Bingos.co.uk to millions of players who may not yet have discovered the game of bingo online," said Peter Trinz, Senior Vice President for Parlay Entertainment Inc. "This agreement is further proof that online bingo is emerging as a softer gaming opportunity that has much wider appeal than traditional online gambling. More and more big brands are interested in the mass-market appeal and socially acceptable nature of bingo. MSN has the vision to recognize this trend and we are delighted that such a highly regarded organization has chosen to use our software."

About MSN UK

MSN is the UK's largest portal attracting over 16.2 million visitors per month in the UK and more than 440 million unique users worldwide. Owned by Microsoft, MSN is available in 42 markets and 21 languages. MSN offers a wide range of sub....ion products including Hotmail Plus and MSN Premium with state of the art parental controls, spam filtering software and photo editing tools. MSN provides a number of world class innovative communication and information services including:

MSN Hotmail, the UK's most popular free web-based e-mail service with over 8.0 million users in the UK and over 215 million active accounts worldwide
MSN Messenger, the UK's number one instant messaging service on the internet with 9.4 million monthly users and over 185 million active users worldwide
MSN Search, one of the UK's top search sites with 6.2 million users. MSN Search is available in 33 markets worldwide and 13 languages. MSN Toolbar is available in 47 markets with 53 million installed worldwide.
About Bingos.co.uk

Launched in December 2004, Bingos.co.uk is one of the largest bingo sites in the world. The site offers both the traditional 90-number European bingo game and the North American 75-number version. In addition to bingo, Bingos.co.uk has a full suite of gaming options. Bingos.co.uk has applied to be licensed by the Malta Gaming Commission. Kerry Katona, former singer in Atomic Kitten, is the official face of Bingos.co.uk.

[Newsflash]

01.02.2006

Littlewoods Gaming Launches Online Bingo Using Parlay Entertainment Technology

Leading UK betting & gaming brand is the latest to launch Internet bingo on the St. Minver Bingo Network.

LONDON , UK — February 1, 2006 — Parlay Entertainment Inc. (TSXV: PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that Littlewoods Gaming has launched LittlewoodsBingo.com on the St. Minver Bingo Network. St. Minver supplies fully managed white label gaming solutions to the European marketplace, and licenses its bingo technology from Parlay Entertainment.

Littlewoods Gaming has a strong brand heritage in the UK dating back to 1923 when it launched Littlewoods Football Pools. Today Littlewoods Gaming has over 1.7 million customers and provides a wide portfolio of Littlewoods branded gaming and betting opportunities, including football pools, spot the ball, lucky numbers, lottery scratchcard games, fixed odds betting, casino and poker play. It has grown to become one of the most recognizable gaming and betting brands in the United Kingdom.

The addition of online bingo is a logical extension to Littlewood's suite of gaming products, and it marks the first time that Littlewoods Gaming will specifically target the growing market of young, female online gamers.

"Bingo players want to have fun with brands they know and trust. By leveraging the Littlewoods brand, we aim to broaden the Company's reach into the marketplace and look to establish LittlewoodsBingo.com as a leading UK bingo website," commented Ian Penrose, CEO of Sportech PLC, the parent company of Littlewoods Gaming.

Peter Trinz, Senior Vice President of Parlay Entertainment, said, "Littlewoods Gaming is just the latest high-profile brand to join the St. Minver Bingo Network, which also includes Yahoo! Games, Virgin Games, Park Group and others. We are proud of our strong partnership with St. Minver and we are confident that our leading software, coupled with their superior marketing and operations abilities, will result in a successful venture for Littlewoods."

Leigh Nissim, Managing Director of St. Minver UK, commented, "We're delighted to welcome a pedigree gaming brand such as Littlewoods into our bingo network. The number of players in our network continues to grow significantly which allows us to offer the best entertainment, jackpots and player experience in the European online bingo market."


About Sportech PLC

Sportech PLC provides a variety of betting and gaming opportunities to over 1.7 million customers through its betting and gaming brand, Littlewoods Gaming. Drawing on over 80 years of experience, Littlewoods Gaming has developed a wide-ranging product portfolio, which includes football pools and football games, sports betting and online casino, poker and entertainment games.

Sportech PLC is continually developing access to its gaming products through a network of channels including Internet, telephone, post and a UK network of collectors who visit customers in their homes. Sportech PLC is listed on the London Stock Exchange. For more information, visit www.sportech-plc.co.uk

About St. Minver Limited

St. Minver is a leading European turn-key supplier of online gaming solutions, delivering fully managed white label gaming channels to high profile customers including Yahoo! Games, Lastminute.com, Wanadoo and Virgin Games. Operating under a Gibraltar gaming license, St. Minver offers its partners a full suite of casino, bingo and poker games. The company currently operates 62 white label casinos, bingo and poker sites across 31 different partners, plus an additional 22 poker sites.

[Newsflash]

06.02.2006

Parlay Entertainment Releases Parlay 4

Next Generation of Bingo Software Contains Industry-Leading Features, Enhanced Back Office Support and an Innovative Chat Management Application.

OAKVILLE , CANADA — February 6, 2006 — Parlay Entertainment Inc. (TSXV: PEI) today announced the release of Parlay 4, the latest version of its award-winning online bingo product. The release includes many additions and enhancements to Parlay's software suite, which is already the most popular Internet bingo technology in the world.

Parlay 4 features a new game interface with an improved screen layout, new tabbed components and a larger area for chat messages. The new interface makes it easier to pick, purchase and play dozens of bingo cards at once, creating more excitement for players, while enhancing revenue and margin opportunities for Parlay bingo operators.

"We're certainly proud of Parlay 4's new look and functionality," said Perry Malone, CTO of Parlay Entertainment Inc. "But equally impressive are the features that the average player won't see. We've made it easier for bingo operators to manage their business by enhancing our back-end functionality, especially in the areas of scheduling, reporting, bonusing and chat management. We've also made infrastructure changes that will allow us to deliver further new features and functionality at an accelerated pace."

New to Parlay 4 is ChatterBox™, a powerful web-based application that enables chat moderators to manage multiple chat rooms simultaneously. ChatterBox™ makes it easy to run chat games, award bonus money and track chat activity, while giving moderators the freedom to spend more time interacting with bingo players.

Enhanced reporting functionality allows site operators to manage player recruitment and marketing campaigns quickly and easily. Network operators also have added abilities to assign permissions and create reports for each network site individually or for the entire network in aggregate.

"We believe the release of Parlay 4 further cements our leadership in the online bingo market," continued Mr. Malone. "It offers more style, more power, more flexibility and more scalability than any other product out there. We're confident that our operators and our players will love Parlay 4, because we've worked hand-in-hand with them during its design and development."

Parlay 4 will be deployed in both 75-number (North American) and 90-number (European) versions. The product will debut on several Parlay-licensed sites this month and will roll out across other customer sites throughout the year.

[Newsflash]

08.02.2006

Lycos Europe Joins the Internet Bingo Community at Bingos.co.uk Powered by Parlay Entertainment Inc.

Offering on the Lycos Games channel focuses on the UK and European audience.

OAKVILLE , CANADA — February 8, 2006 — Parlay Entertainment Inc. (TSXV: PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that Lycos Europe is the latest international brand to join the Bingos.co.uk platform using Parlay Entertainment's award winning technology. Players can access Lycos Bingo by going to www.lycos.co.uk and clicking on Games.

"We are very proud to welcome Lycos UK to our family of partners," said Jose Larrucea, Partner Relations Manager for Bingos.co.uk. "This partnership highly contributes to our brand's growth and significantly enhances Bingos' reputation as the dominant player in the UK Bingo Market."

"The fact that Lycos UK has chosen to partner with Bingos.co.uk means their members will benefit from access to one of the world's largest online bingo communities, further expanding this e-gaming vertical into the mainstream," said Scott White, President & CEO for Parlay Entertainment Inc. "We continue to see evidence that online bingo has much wider appeal than traditional online gaming. For brands such as Lycos, with 20 million users per month, the attraction to soft gaming illustrates the mass-market appeal and the socially acceptable nature of online bingo."

About Lycos Europe

Lycos Europe is one of the leading European Internet destinations operating a pan-European network of websites in eight languages. The company's combination of search, communication services, content channels, Internet access, homepage building and online communities addresses a wide range of target groups. The Lycos Europe Network provides an attractive medium not only for consumers but also for advertisers and e-commerce partners throughout Europe. Every month about 20 million users visit the Lycos sites in Europe. With a network of websites covering Austria, Denmark, France, Germany, Great Britain, Italy, the Netherlands, Spain, Sweden and Switzerland, Lycos Europe has a large geographical reach in Europe.

About Bingos.co.uk

Launched in December 2004, Bingos.co.uk is one of the largest bingo sites in the world. The site offers both the traditional 90-number UK bingo game and the North American 75-number version. In addition to bingo, Bingos.co.uk has a full suite of gaming options. Bingos.co.uk has applied to be licensed by the Malta Gaming Commission. Kerry Katona, former singer in Atomic Kitten, is the official face of Bingos.co.uk.

[Newsflash]

03.03.2006

Emap to Launch Online Bingo on The Gaming Network, Using Parlay Entertainment Technology

Leading UK media company lends seven top brands to bingo.

LONDON , UK — March 3, 2006 — Parlay Entertainment Inc. (TSXV: PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that its licensee The Gaming Network Limited ("TGN") has signed an agreement with Emap Plc to provide white-label bingo sites for some of the media company's top magazine and radio brands.

Emap owns more than 150 top-selling consumer magazines in the UK, France and around the world. Other holdings include 40 radio stations, seven digital music TV channels, and one of the biggest digital radio networks in the UK.

"The introduction of online bingo to Emap's media family will greatly contribute to our goal of providing 'must-have' entertainment and information to targeted communities," said Paul Voss, Group Licensing Director, Emap Consumer Media. "In particular, we are excited about the interactive nature of online bingo. For the first time, our readers and listeners will be able to communicate with each other and discuss shared interests, while enjoying a game they love."

The initial agreement will see TGN launch online bingo sites for seven of Emap's consumer brands targeting the female demographic, including:

Magic FM, one of London's most listened to commercial radio stations
New Woman, a leading glossy magazine for young women, as well as the UK's number one website for 25-35 year old women
Top Santé, Britain's market-leading health and beauty magazine
Mother & Baby, the UK's leading parenting magazine for mums and mums-to-be
Yours, Britain's biggest selling magazine for women over 50
Garden Answers & Garden News, two top gardening magazines
Magic FM's bingo site will be the first to launch, with the others expected to roll out through Q2 2006. Simon Beeson, Managing Director of The Gaming Network, expects the network of bingo sites will routinely attract thousands of concurrent bingo players.

"Emap's move into Internet bingo validates our position that online gaming is becoming an important channel for media and retail brands in the UK," said Mr. Beeson. "Online games offer brands the two-fold benefit of increasing awareness and consumer loyalty while acting as a lucrative mass retail opportunity. Because TGN is fully regulated in the EU, Emap is confident in our ability to leverage the considerable customer loyalty their brands enjoy."

The Gaming Network licenses Parlay Entertainment's full suite of bingo and casino games, as well as House Edge™, its suite of back-office management and scheduling applications.

"Parlay Entertainment is proud to welcome Emap's impressive roster of media properties to the growing number of brands using our bingo platform," said Scott White, President & CEO of Parlay Entertainment. "With their brand power, distribution muscle and marketing know-how, they are well positioned to bring online bingo into the mainstream market. Considering that Emap has over 400 media properties, we're confident that the initial bingo sites are just the beginning of a fruitful, ongoing relationship between Emap, The Gaming Network and Parlay."

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo1, Parlay is the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo! and MSN.

Parlay has an eight year proven track record built on the success of our clients: In 2005, more than 2.8 million players wagered nearly $2 billion USD on gaming websites that use Parlay software. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

About Emap

Emap plc is one of the UK's leading media companies. Its purpose is to create 'must-have' entertainment and information, which can be delivered to every home and business within defined communities.

Emap's business activities focus around three main areas:

Over 150 top selling consumer magazines in the UK, France and around the world
Over 200 business to business events, magazines and conferences, many of them market leaders
40 local analogue radio stations in the UK and Republic of Ireland, seven digital music TV channels and one of the biggest digital radio networks in the UK
About The Gaming Network

TGN operates an online bingo network that offers network partners a low-risk solution with quick start-up times, instant critical mass, full regulatory compliance and industry best practices. Leveraging years of hands-on gaming industry experience, TGN provides a turn key gaming operation that allows network partners to offer online bingo and casino products without having to manage technical, business, licensing and operational infrastructure. TGN is designed from the ground up to support the delivery of regulated gaming products in partnership with top-tier brands. The company is fully licensed in Malta.

TGN has contracted with eleven network partners since its start of operations in August 2005. Its fully-managed, award-winning sites have a reputation among players as being great places to play bingo. In December 2005, Christmas came early when TGN awarded a £10,000 prize to a loyal player from Wales. The win generated local and national press coverage in newspapers, on radio and television.

Contact:

Parlay Entertainment Inc.
Tyler Schwartz, Communications Specialist
+1 (905) 337-6532
tylerschwartz@parlaygroup.com

Emap Plc
Paul Voss, Group Licensing Director
+44 (0) 870 062 8283
paul.voss@emap.com

The Gaming Network Limited
Fraser Quigan, Sales Director
+44 (0) 207 152 4042
fraser.quigan@tgnmail.com


For more information on Parlay solutions and services, please visit our Web site at www.parlaygroup.com.

[Casinonews]

10.04.2006

Butlins Bingo Launches on the St. Minver Network, Powered by Parlay Entertainment Technology

Butlins, a leading UK holiday company, will leverage brand recognition and customer loyalty to drive online bingo traffic.

LONDON , UK — April 10, 2006 — Parlay Entertainment Inc. (TSXV: PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that Butlins, the famous UK holiday company, has launched ButlinsBingo.com on the St. Minver Bingo Network. St. Minver supplies fully managed white label gaming solutions to the European marketplace, and licenses its bingo technology from Parlay Entertainment.

Butlins attracts 1.3 million guests each year to its three Resort properties on the coast of Britain. The Resorts offer guests exciting entertainment and quality facilities in a family-friendly atmosphere. Butlins enjoys 95% brand recognition within the United Kingdom and is famous for its focus on great live entertainment. The company plans to leverage its brand awareness, loyal customer base and significant marketing budget to quickly attract players to its online bingo game.

"Butlins has built an excellent reputation providing top-rate, contemporary entertainment to our guests for the past 70 years - it is a very trusted brand." said Richard Bates, Operations Director, Butlins. "So, naturally, we are thrilled to bring the Butlins brand of entertainment online. The launch of Butlins Bingo will provide our guests with the opportunity to experience our brand and interact with each other, even when they can't be at our resorts."

"We're very pleased that Butlins has chosen to join the St. Minver Bingo Network," said Leigh Nissim, Managing Director of St. Minver (UK). "Since bingo players and Butlins holiday-makers share a similar demographic profile, we anticipate that Butlins Bingo will be well-received within the marketplace. As St. Minver continues to add high-profile partners like Butlins, the number of players in our bingo network continues to grow significantly. As a result, we're able to offer some of the largest prizes and the best player experience in the European online bingo market."

Peter Trinz, Senior Vice President of Parlay Entertainment, said, "The launch of Butlins Bingo is further proof that bingo is a compelling form of entertainment that appeals to a very wide audience. Brands like Butlins feel comfortable with bingo because it is commonly perceived as an enjoyable form of entertainment, rather than gambling. The British love playing bingo almost as much as they love holidaying at Butlins. I can't think of a better fit."

About St. Minver Ltd

St Minver is the operator of Europe's largest poker network and the world's biggest bingo network, supplying fully-managed 'white label' gaming solutions to high profile partners, including Yahoo! Games, Lastminute.com, Wanadoo, Virgin Games and Littlewoods. St Minver also partners with major media groups in Spain, Sweden and Russia. Operating under a Gibraltar gaming license, St Minver manages player liquidity, tournaments, customer service and promotions across a network of 84 poker, bingo and casino sites.

[Casinonews]

03.08.2006

Paddy Power Launches Online Bingo Using Parlay Entertainment Technology

Paddy Power partners with Parlay Entertainment and The Gaming Network to offer the best in bingo.

LONDON , UK — August 3, 2006 — Parlay Entertainment Inc. (TSXV: PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that Paddy Power plc, Ireland's largest betting and gaming company, has added Parlay Bingo to its roster of online games. Paddy Power Bingo has launched in co-operation with Parlay and turnkey operator, The Gaming Network. The game can be accessed through PaddyPower.com, or by going directly to PaddyPowerBingo.com.

Since opening its doors in 1988, Paddy Power has grown to become the largest provider of fixed odds sports betting in Ireland. While the company specializes in small stakes, fixed odds sports betting, it also offers odds on a number of non-sporting and novelty markets, such as election results betting and the outcome of popular TV events. The addition of online bingo builds on Paddy Power's commitment to make low-stakes betting more entertaining and accessible.

"We're pleased to welcome Paddy Power to The Gaming Network and our family of branded bingo sites," said Fraser Quigan, Director of Sales for The Gaming Network. "Clearly, networks are the solution of choice for big brands entering the online bingo space for the first time, giving their players instant access to large bingo jackpots and lively chat rooms."

Andrew Branscombe, Vice President of Sales for Parlay Entertainment, said, "Big-name gaming and entertainment brands are increasingly expressing interest in online bingo, and Paddy Power is certainly ahead of the curve. This launch lends credibility to the contention that bingo is a game with mass market appeal and huge profit potential for operators. Established betting and casino operators are beginning to realize that bingo is an important part of the online gaming product mix and that they can no longer afford not to add bingo to their online offering."


About The Gaming Network

TGN operates an online bingo network that offers network partners a low risk solution with quick start-up times, instant critical mass, full regulatory compliance and industry best practices. Leveraging years of hands on gaming industry experience, TGN provides a turnkey gaming operation that allows network partners to offer online bingo and casino products without having to manage technical, business, licensing and operational infrastructure. TGN is designed from the ground up to support the delivery of regulated gaming products in partnership with top tier brands. The company is fully licensed in Malta.

TGN has contracted with 14 network partners since its start of operations in August 2005. The company has become renowned for the integrity with which it conducts its business and its fully-managed, award-winning sites have a reputation among players as being great places to play bingo.

[Casinonews]

16.08.2006

Unibet Bets on Bingo Using Software from Parlay Entertainment

Leading European gaming operator chooses Parlay Entertainment technology for online bingo offering.

OAKVILLE , Canada — August 16, 2006 — Parlay Entertainment Inc. (TSXV: PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that Unibet has added Parlay-powered bingo to its offering of online games. Unibet is one of the largest privately owned gambling operators in the European market with more than 1.3 million customers in over 100 countries. Unibet provides services in 20 languages and has initially launched Unibet Bingo in Swedish, with other languages to follow. Registered users can access the game through the Unibet gaming portal at www.unibet.com.

Founded in 1997, Unibet offers a comprehensive range of online gambling products including sports betting, live betting, casino, poker, lotteries and soft games. The addition of online bingo is part of Unibet's long-term strategy to broaden its product range beyond sports betting.

Unibet Bingo uses Parlay's new Swedish Variant Bingo software, featuring the five-part game popular in bingo halls throughout Sweden.

The addition of Unibet strengthens Parlay's multi-national customer base. More brand name companies use Parlay's leading technology than any other software company in the Internet bingo industry.

"We're pleased to launch Unibet Bingo which will further broaden our 'moneytainment' offer. Bingo gives us the opportunity to reach out to new demographics and broaden our customer base as well as the opportunity to cross-promote bingo with our existing suite of products," said Petter Nylander, CEO Unibet.

"Online bingo continues to expand into countries that have a strong tradition of land-based bingo," said Andrew Branscombe, Vice President of Sales for Parlay Entertainment. "With its large, international player base, Unibet is an ideal partner to bring this popular form of entertainment to new markets. Moving forward, Unibet will benefit from Parlay's multilingual capabilities as it deploys its bingo offering in other countries."

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and dominant licensor of Internet bingo solutions. As the inventor and patent holder of Internet bingo1, Parlay is the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. Our multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, Yahoo! and MSN.

Parlay has an eight year proven track record built on the success of our clients: In 2005, more than 2.8 million players wagered nearly $2 billion USD on gaming websites that use Parlay software. Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.

About Unibet

Unibet was founded in 1997 and is an online gambling company with its headquarters in London. Unibet Group plc has been listed on Stockholmsbörsen's O-list since June 2004. The company is one of the largest privately-owned gambling operators in the European market and provides services in 20 languages through www.unibet.com. Today, Unibet has more than 1,340,000 customers in over 100 countries. Unibet is a member of the EBA, European Betting Association and is certified by G4, Global Gaming Guidance Group. Unibet's activities are licensed in the UK and in Malta.

More information about Unibet Group plc can be found on www.unibetgroupplc.com