Net Entertainment

[Newsflash]

16.10.2003

Net Entertainment sells casino games to Unibet

Thursday, October 16, 2003
STOCKHOLM, SWEDEN

- Net Entertainment, a leading provider of non-download Internet casino software, today announces an agreement with Unibet, one of Scandinavia's largest online sports books. Unibet will implement Net Entertainment's non-download Casino Game suite (www.casinomodule.com). The Casino Module is designed to allow casino games to be easily added to an online sports book. The games themselves will appear within the sports book, in all 12 languages currently offered at unibet.com. The ability to attract and engage in interaction with customers in their native language has been an important part of the decision for Unibet, who have a broad and differentiated customer base in all of Europe.

Pontus Lindwall, CEO of Net Entertainment says: "Unibet is a prestige contract which we won in competition with several high profile casino software suppliers. That is very encouraging for us. It proves that our Casino Module is the number 1 choice for sports betting companies who wants to extend their customer offer to include casino games."

Pontus Lesse, CEO of Unibet says: "We have more than 200 000 customers today and we believe that we will be able to attract new customer groups through the casino. Our customers have expressed a desire for us to widen our product offer to include casino games."

The casino games will be launched at Unibet.com before the end of the year.

Net Entertainment is one of the worlds leading suppliers of digital platform independent gambling solutions. Our offering includes customized or standard software, integrated payment solutions, operations and hosting.
Net Entertainment is the Internet gaming division of Cherry, a company with more than forty years of experience from the gaming service sector. Cherry is listed on the Swedish Stock Exchange (CHER-B) and employs over 600 people.

For further information, please contact:
Pontus Lindwall, CEO Net Entertainment, tel +46 708 27 51 55, pontus.lindwall@netentertainment.com

[Newsflash]

05.11.2003

Net Entertainment sells casino games to Russian bookmaker Fonbet

Wednesday, November 05, 2003
STOCKHOLM, SWEDEN

Net Entertainment, a leading provider of non-download Internet casino software has signed an agreement with the Russian bookmaker Fonbet for the implementation of Internet casino games at www.fonbet.com.
Net Entertainment's Casino Module product has been specifically designed to enable a multilingual online sports book to easily add casino games to their service. Since the games are an integrated part of the online service and no download is necessary, the sports book's customers can begin to play the new casino games immediately.
- "The Casino Module has a higher conversion rate than competing products which gives our partners an edge vs. their competitors.", says Pontus Lindwall, CEO of Net Entertainment.
Fonbet Corporation started in 1994 and is by now one of the largest sports books in Russia and the former Soviet Union. Fonbet owns more than 50 shops in the Moscow area and has a cooperation with another 40 shops. The Internet service Fonbet.com started in 1997 and has attracted players from many different countries.
Alexey Khobot, CEO of Fonbet Corporation says:
- "We hope that our cooperation with Net Entertainment will be profitable for both parties. At Fonbet we are very conservative in our selection of partners, which is why we chose Net Entertainment, who have a thorough and documented experience of casino gaming. With the Casino Module we will be able to offer an enhanced gaming experience to our customers."
- "The order is a breakthrough on two markets; We now have our first customer who comes from the land based industry. Secondly, we have created a foothold in Russia, a market with great potential." Pontus Lindwall finishes.
Net Entertainment is one of the worlds leading suppliers of digital platform independent gambling solutions. Our solutions include customized or standard software, integrated payment solutions, operations and hosting.

Net Entertainment is the Internet gaming division of Cherry, a company with more than forty years of experience from the gaming service sector. Cherry is listed on the Swedish Stock Exchange (CHER-B) and employs over 600 people.

www.casinomodule.com

www.fonbet.com

[Newsflash]

04.12.2003

Net Entertainment sells casino games to UK gaming services company E-tote

Thursday, December 04, 2003
STOCKHOLM, SWEDEN

Net Entertainment, a leading provider of non-download Internet casino software has signed an agreement with the UK gaming services and bookmaker company E-tote.
Net Entertainment's Casino Module product has been specifically designed to enable multilingual online gaming sites to easily add casino games to their services. Since the games are an integrated part of the online service and no download is necessary, the players can log in to the new casino games immediately. Net Entertainments Casino Module will be launched on the site www.24dogs.com in the beginning of December. However this is only a first step. Both parties are intent on offering casino games on several of E-tote's gaming and sports related sites.

Edwin Osborne Managing Director of E-tote says "We are delighted to team up with Net Entertainment to bring our customers the ability to enjoy a wide variety of games. We were attracted by the simple operation of the system and that there are no downloads required to enjoy the games".

E-tote is a major player in the UK gaming and sports betting market. E-tote is the exclusive Betting provider for:

World Rally Championship - www.wrc.com

Speedway GP Series - www.speedwaygp.com

British Speedway - www.speedwaybet.com

English Rugby - www.rfu.com

E-tote is a privately held company with Gaming International PLC a major investor.
Pontus Lindwall, CEO of Net Entertainment, concludes "The agreement with E-tote marks a breakthrough on the UK gaming market- by far the most advanced market in Europe. Further deregulation and subsequent licensing of operations will open a number of opportunities – and we now have a starting point for taking part of this growth."

Net Entertainment is the Internet gaming division of Cherry, a company with more than forty years of experience from the gaming service sector. Cherry is listed on the Swedish Stock Exchange (CHER-B) and employs over 600 people.

[Casinonews]

10.03.2004

Net Entertainment launches Apuestas.com - first Spanish only internet Casino

Wednesday, March 10, 2004
STOCKHOLM, SWEDEN

Net Entertainment, a leading provider of non-download Internet casino software launches the first Spanish only Internet casino software, at www.Apuestas.com Apuestas.com Casino, owned and operated by Mil Treinta y Dos S.A. in Costa Rica, today announces its new strategy of becoming the first Internet casino to be exclusively dedicated to the Spanish-speaking player.

The new 'Spanish ONLY' Apuestas.com website (found at www.apuestas.com), has been designed with a new colour scheme, branding and language that is more attractive and familiar to this lucrative and yet under serviced target market.

"Apuestas.com means Bets.com in Spanish and we saw a huge potential to support and build our brand by becoming the first Internet casino to be totally dedicated to the Spanish speaking gambler", says newly appointed Casino Manager, Martin Martinez.

The new strategy will not only include a new website, but a complete promotional program of bonuses, tournaments, competitions and giveaways for 2004 as well as an aggressive affiliate recruitment and marketing campaign in an effort to build its customer base, branding and loyalty within this niche market.

Pontus Lindwall, CEO of Net Entertainment says: "Our goal is that Apuestas shall become the casino of choice amongst players from Spain, Latin America and Spanish speakers in North America and the rest of the world and we feel we can do this by offering a world class gaming experience through the Apuestas.com online casino."

Net Entertainment is one of the worlds leading suppliers of digital platform independent gambling solutions. Our solutions include customized or standard software, integrated payment solutions and hosting.

Net Entertainment is the Internet gaming division of Cherry, a company with more than forty years of experience from the gaming service sector. Cherry is listed on the Swedish Stock Exchange (CHER-B) and employs over 700 people.

www.apuestas.com

[Casinonews]

07.06.2004

Net Entertainment sells Internet Casino to Opera Telecom.

Monday, June 7, 2004
STOCKHOLM, SWEDEN

Net Entertainment, the leading provider of non-download Internet casino software, has signed an agreement to provide casino games to international mobile services company, Opera Telecom. Opera Telecom is one of the fastest growing and profitable providers of premium rate mobile services to media companies across the world. Net Entertainment will deliver a complete Internet casino solution, including mobile casino games for use on mobile phones.

Gary Corbett, Managing Director of Opera Telecom, comments, "We see mobile gaming as an important step in offering more value to our customers, which is why we chose to launch our m-gambling division, GamRock. The mobile part of the game suite is an important complement to the Internet games, well in line with our strategy. That's why we are very happy with Net Entertainment, who offers a straight-forward, easy-to-integrate solution that generates business results from day one."

Pontus Lindwall, CEO of Net Entertainment, continues "The launch of our casino games at gamrock.com is a strategically important step as it is our first cooperation with a company within the telecom sector, an area which we have a great belief in for the future. This agreement marks a significant breakthrough for our Mobile Casino Games Suite."

Net Entertainment's Online Casino solutions allow operators to offer gambling from any device -via Internet, on Mobile phones or other. The integrated approach gives customers a single login across all platforms, and easy customer account management for the operator. Most important of all - The mobile games suite is not a new unproven product. On the contrary, it is built on the same powerful game server and backend platform that has been in operation for several years and is widely recognised in the industry for transactional security and best-in-class casino management tools.

"Being the industry leader in No-Download Casino games development, it is quite natural that we have taken the leader position also to deliver word-class mobile games", Pontus Lindwall concludes.

Net Entertainment is the Internet gaming division of Cherry, a company with more than forty years of experience from the gaming service sector. Cherry is listed on the Swedish Stock Exchange (CHER-B) and employs over 1000 people world wide.

In a first step Net Entertainment's games will be offered at the site www.gamrock.com in June 2004.

For further information, please contact:
Pontus Lindwall, CEO Net Entertainment, tel +46 708 27 51 55, pontus.lindwall@netentertainment.com
www.netentertainment.com

About Opera Telecom
Headquartered in Brindley Place, Birmingham, and with a turnover for the last financial year of £45m with £3m profit, Opera Telecom is one of the fastest growing and profitable providers of SMS premium services worldwide. It also boasts a full range of telecom service facilities, which include International switching, IVR bureau, web development team, unified messaging platform, ISP and WAP infrastructure as well as a sophisticated billing system.

As part of its unique zero-cost-of-entry, revenue-share proposition, Opera Telecom is developing and managing innovative SMS marketing campaigns on behalf of its clients without them having to incur any set-up charges. Opera provides the infrastructure set-up and SMS campaign management, which allows companies to generate revenue quickly from their SMS marketing campaigns utilising unbranded content such as competitions, quizzes, games, news and information services, presented as their own.

Opera Telecom also provides services direct to some of the world's leading portals, national broadcasters, national and regional publishers, international carriers, network operators and independent telecommunication companies. Customers include GMTV, BT, MSN, EMAP, Eircom and ITV.

For further information, please

[Casinonews]

08.06.2004

Net Entertainment sells casino module to MrBookmaker.com

Tuesday, June 8, 2004
STOCKHOLM, SWEDEN

Net Entertainment, a leading provider of non-download Internet casino software has signed an agreement regarding casino games with the Internet bookie MrBookmaker.com Mr Bookmaker is a major European Online Sports Betting with a leading position in the main French-speaking markets in Europe.
Didier Dewyn, CEO of MrBookmaker.com says, "We made the strategic decision to add casino games to our offering in the second half of 2003. Since then we have gone through an extensive selection process to find the partner who will deliver the maximum business value to us. It has not been an easy choice, but when we signed the agreement with Net Entertainment, we were very confident that we had made the right decision. In particular we were very impressed by the powerful backend casino management tools, which will give us total control over our casino operations."
Pontus Lindwall, CEO of Net Entertainment, continues, "For Net Entertainment, this order marks a breakthrough on the French-speaking European market. Our business goals for 2004 are focused on an expansion of our offering in the main European markets. This order shows that we are well on the way of reaching our goals."
Net Entertainment's Casino Module product has been specifically designed to enable multilingual online gaming sites to easily add casino games to their services. Since the games are an integrated part of the online service and no download is necessary, the players can log in to the new casino games immediately.
Net Entertainment is the Internet gaming division of Cherry, a company with more than forty years of experience from the gaming service sector. Cherry is listed on the Swedish Stock Exchange (CHER B) and employs over 1 000 people.

www.casinomodule.com

www.mrbookmaker.com

[Casinonews]

17.07.2004

Net Entertainment sells casino module to PokerRoom.com

Thursday, June 17, 2004
STOCKHOLM, SWEDEN

Net Entertainment, the leading provider of "Non-Download" Internet casino software has signed an agreement regarding the delivery of casino games to PokerRoom.com. PokerRoom is the fifth largest poker site in the world with over 2 million members and by adding the Casino Module they will further extend the service offering to their customer base.

Patrik Selin, CEO PokerNetwork (to which PokerRoom belongs) notes: "It was a strategic decision to choose Net Entertainment as our supplier. In our view they offer the best "No-Download' casino software on the market and their back-end casino management system is completely on par with our poker management system."

Pontus Lindwall, Cherry and Net Entertainment CEO adds: "PokerRoom has an impressive product and we are proud of the fact that they decided to go with the Net Entertainment Casino Module. PokerRoom.com is one of the world's largest poker sites and through this agreement we will reach a significantly larger market with our online casino games."

The casino games will be launched at the PokerRoom.com web-site during quarter 2, 2004.

Patrik Selin continues: "Given our size we have very tough requirements with regards to reliability and scalability and we feel Net Entertainment meets these in full. The ease of integration and flexibility of the Casino Module has really impressed us."

During quarter 2, Net Entertainment has also signed an agreement with Ladbrokes for the delivery of Casino Module (free games for marketing purposes) as well as following smaller sites; BetOnBet, BetButler, BettingUniverse, SuperOddsen, UnoBet and Bahsedeger.

Net Entertainment is the Internet gaming division of Cherry, a company with more than forty years of experience from the gaming service sector. Cherry is listed on the Swedish Stock Exchange (CHER B) and employs over 1 000 people.

www.casinomodule.com

www.pokerroom.com

[Casinonews]

24.06.2004

Net Entertainment signs agreement with Admiral Sportwetten AG

Thursday, June 24, 2004
STOCKHOLM, SWEDEN

Net Entertainment, the leading provider of no-download Internet casino software has signed an agreement to deliver casino games to Admiral Sportwetten AG (www.admiral.ag, www.admiralbet.com). Admiral is one of the largest sports betting firms in Austria and is listed on the Vienna Stock Exchange. As a member of the Novomatic Group, Admiral is offering sports betting services on the Internet as well as through land based betting shops. Novomatic AG is a world leading provider of equipment and software for the gaming and leisure industry and operates a number of land based casinos.

Pontus Lindwall, CEO of Net Entertainment says: "The contract with Admiral is further acknowledgement that we are well positioned and that we have a market leading solution. Admiral is an important actor in the market and we are convinced that this will be a successful long term business relationship. The deal also marks an important move into the Austrian market which is a modern regulated European marketplace."

Josef Schöpf, CFO Admiral Sportwetten AG continues: "We have for a long time been looking to extend our Internet services with casino games and Net Entertainment provides us with a solution which enables us to address not only the Internet market but possibly also the land based operations through kiosk terminals. We place very high requirements on e.g. real time information and extensive reporting functionality and the software from Net Entertainment fulfills all of these. We have conducted extensive system evaluations and the Net Entertainment "Casino Module" stands out in a class by itself."

Net Entertainment is the Internet gaming division of Cherry, a company with more than forty years of experience from the gaming service sector. Cherry is listed on the Swedish Stock Exchange (CHER B) and employs over 1 000 people world wide.

For further information, please contact:
Pontus Lindwall, CEO Net Entertainment, tel +46 708 27 51 55, pontus.lindwall@netentertainment.com
www.netentertainment.com, www.casinomodule.com

[Casinonews]

27.09.2004

Net Entertainment develops lotto game for Globet.com

Monday, September 27, 2004
STOCKHOLM, SWEDEN

Net Entertainment, a leading provider of non-download Internet casino software, has been commissioned to develop an Internet based Lotto game for Globet - A major European online sports betting company.

The Lotto game is a completely new type of online game which has been developed especially for Globet by Net Entertainment. The game is based on an ancient Italian tradition which has previously not been available on the Internet.

"This project shows the strength of our gaming platform where we can easily develop completely new games based on the general platform that we've built and improved over the years." - says Net Entertainment CEO Pontus Lindwall.

"Being a leader in online gaming continuous innovation is important in order to offer the best experience to our customers. That, however, is difficult to achieve with the "Standard software packages" available from most systems suppliers. Net Entertainment's flexible platform and possibility to deliver a fully tailored solution will give us the edge we need on our core market. We think it's going to be a very exciting game." - says Globet Managing Director Laura Salvatori.

Net Entertainment is a leading supplier of Online Casino Software. Our product portfolio includes Internet, Mobile and Kiosk based games. Over 30 renowned online gaming operators have chosen the Net Entertainment casino solution and growth in no. of new licensees during 2004 surpasses that of any of our competitors.

Net Entertainment is the Internet gaming division of Cherry, a company with more than forty years of experience from land based gambling. Cherry is listed on the Swedish Stock Exchange and have more than 350 land based casino licenses and over 800 employees

Globet International Sports Betting Ltd was founded in 1995 and has now grown to 50 employees at offices in London and Gibraltar. The new website, a product strategy focused on diversification into other gaming sectors and general growth of the sports betting market contributed to a 47% increase in business from 2002, reaching a €189 million turnover in 2003. Product development is paramount for the company who strive to attract new clients by the constant introduction of fresh and popular products to their portfolio.

The game - called Smorpheus - can be found at www.globetgames.com.

[Casinonews]

29.09.2004

Net Entertainment sells internet casino to Gamebookers

Wednesday, September 29, 2004
STOCKHOLM, SWEDEN

Net Entertainment, a leading provider of non-download Internet casino software, sells Internet casino games to Gamebookers, a leading online betting company with worldwide operations.

"As an international gaming operator, future success will depend on our ability to expand into new markets and to offer new exciting games to our customers. Today's agreement with Net Entertainment will let us do both. We will add multilingual casino games which can instantly be enjoyed by customers in all our markets.- says Luke Brill, Director at Gamebookers.

"We've made major investments in developing the most powerful multi language casino platform in the business. Being the number one choice for an international operator like Gamebookers is very pleasing and it indicates just how important language support is. An ever increasing number of large operators select our software which highlights the increased emphasis on a system with the capacity to handle millions of transactions every day. The agreement with Gamebookers confirms our position as a trusted supplier to the world's biggest gaming operators" ⬠says Net Entertainment CEO Pontus Lindwall.

Net Entertainment is a leading supplier of Online Casino Software. Our product portfolio includes Internet, Mobile and Kiosk based games. Over 30 renowned online gaming operators have chosen the Net Entertainment casino solution and growth in no. of new licensees during 2004 surpasses that of any of our competitors.

Net Entertainment is the Internet gaming division of Cherry, a company with more than 40 years of experience from land based gambling. Cherry is listed on the Swedish Stock Exchange and have more than 350 land based casino licenses and over 800 employees

Gamebookers is an international betting group licensed in the UK, Ireland, Austria and Antigua & Barbuda. The group has over 120,000 customers worldwide, handles over 18m bets per year and paid in 2003 alone over EUR 115m to its customers. The gamebookers family of betting websites represent a 'one stop shop' concept for bettors, covering a huge range of both fixed odds and P2P bets on every major sporting event combined with many unique content and entertainment features. Betting services are provided in 18 currencies and 4 languages - English, French, German and Spanish. All companies belonging to the gamebookers betting group are wholly-owned subsidiaries of Gamebookers Group Ltd., London.