04.04.2007
MICROGAMING ADDS BETSHOP TO ITS EVER INCREASING POKER NETWORK
ISLE OF MAN - Microgaming, the world's largest provider of online casino and poker software, announces it has signed Betshop (betshop.com) to its Microgaming Poker Network. The announcement follows hot on the heels of a number of new sign ups to the Microgaming Poker Network at the start of 2007.
Betshop, a subsidiary of Leisure & Gaming plc, is widely regarded as one of Europe's fastest growing online betting companies. Targeted primarily at emerging European markets, the company operates Betshop.com, a pan-European online service, as well as a land-based franchise network of betting outlets, including Betshop Italia with over 1000 franchised licensed betting outlets throughout Italy. Betshop has operations in the UK, Italy, Romania, Cyprus and Greece.
The move to the Microgaming Poker Network provides Betshop with one of the industry's most reliable platforms, instant player liquidity and its players with access to one of the most aggressive tournament schedules on the web.
Gabriel Chaleplis, Group Managing Director, Betshop says, "We are delighted that Betshop.com is joining the Microgaming Poker Network. Adding poker to our offering is in line with our strategy of adding new products to our rapidly growing online site and franchise network and follows our launch of scratch cards in our Betshop Italia network at the beginning of February. Our focus on emerging markets has given us a rapidly growing base of customers, who are hungry for new products. Although poker is a mature product in Western Europe and the US, many of our users are yet to be exposed to it."
Roger Raatgever, CEO Microgaming adds, "Betshop is undoubtedly one of Europe's success stories and we are delighted it has joined our increasingly successful poker network. There has been much talk of developing new markets over the last year, although much of it has focused on Asia, yet we have a wealth of emerging markets on our doorstep. As broadband penetration increases across Europe, it will be those companies who are already tapping the potential that will benefit. We look forward to welcoming greater numbers of players to the network from these emerging European markets."
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