10.04.2006
Butlins Bingo Launches on the St. Minver Network, Powered by Parlay Entertainment Technology
Butlins, a leading UK holiday company, will leverage brand recognition and customer loyalty to drive online bingo traffic.
LONDON , UK — April 10, 2006 — Parlay Entertainment Inc. (TSXV: PEI), the world's leading supplier of Internet bingo solutions, is pleased to announce that Butlins, the famous UK holiday company, has launched ButlinsBingo.com on the St. Minver Bingo Network. St. Minver supplies fully managed white label gaming solutions to the European marketplace, and licenses its bingo technology from Parlay Entertainment.
Butlins attracts 1.3 million guests each year to its three Resort properties on the coast of Britain. The Resorts offer guests exciting entertainment and quality facilities in a family-friendly atmosphere. Butlins enjoys 95% brand recognition within the United Kingdom and is famous for its focus on great live entertainment. The company plans to leverage its brand awareness, loyal customer base and significant marketing budget to quickly attract players to its online bingo game.
"Butlins has built an excellent reputation providing top-rate, contemporary entertainment to our guests for the past 70 years - it is a very trusted brand." said Richard Bates, Operations Director, Butlins. "So, naturally, we are thrilled to bring the Butlins brand of entertainment online. The launch of Butlins Bingo will provide our guests with the opportunity to experience our brand and interact with each other, even when they can't be at our resorts."
"We're very pleased that Butlins has chosen to join the St. Minver Bingo Network," said Leigh Nissim, Managing Director of St. Minver (UK). "Since bingo players and Butlins holiday-makers share a similar demographic profile, we anticipate that Butlins Bingo will be well-received within the marketplace. As St. Minver continues to add high-profile partners like Butlins, the number of players in our bingo network continues to grow significantly. As a result, we're able to offer some of the largest prizes and the best player experience in the European online bingo market."
Peter Trinz, Senior Vice President of Parlay Entertainment, said, "The launch of Butlins Bingo is further proof that bingo is a compelling form of entertainment that appeals to a very wide audience. Brands like Butlins feel comfortable with bingo because it is commonly perceived as an enjoyable form of entertainment, rather than gambling. The British love playing bingo almost as much as they love holidaying at Butlins. I can't think of a better fit."
About St. Minver Ltd
St Minver is the operator of Europe's largest poker network and the world's biggest bingo network, supplying fully-managed 'white label' gaming solutions to high profile partners, including Yahoo! Games, Lastminute.com, Wanadoo, Virgin Games and Littlewoods. St Minver also partners with major media groups in Spain, Sweden and Russia. Operating under a Gibraltar gaming license, St Minver manages player liquidity, tournaments, customer service and promotions across a network of 84 poker, bingo and casino sites.
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